Important concepts to understand before hiring a brand designer

When choosing a designer for your business, it is an important decision. Not all designers are the same, so it’s hard to know who will be beneficial on a long-term basis. As a strategic designer, these are some qualities that I believe are important to establish a healthy working relationship.


Here's what you'll take away:

  • Why you should hire a designer for your business

  • How to find the best designer for your brand needs

  • What questions to ask before starting your relationship

Why It's Important To Hire A Brand Designer

There are many reasons why it's beneficial to hire a strategic designer that helps your brand go to the next level.

It may be that you don't have time to do it yourself. As small business owners, we try to be the jack of all trades by doing everything ourselves. We think that we save money by DIY'ing, but end up spending more trying to figure it out. In the end, this takes away from doing the things we are truly good at.

You should hire a designer because they are specialized in design. A strategic designer has spent years investing into their craft and practicing their skills. A designer will translate your vision into a design. They have already taken the time to specialize in this area, so that you don't have to worry.

A great designer will help you create visuals that communicate your message effectively. They are able to balance your needs with their expertise to come up with a design solution that works. Hiring a designer will ensure that your brand, website, and content are designed well. Everything will be cohesive, which makes or breaks the success of a business.


How To Find The Best Designer For You

It's no secret, finding the right designer is tough. Figuring out how to work together, building trust, and completing projects on time are just a few of the hurdles you have on top of the initial problem of choosing a designer in the first place.

An effective designer is a part of your team and will work with you to create what you want and need. The most important thing with a designer is open, honest communication. If something isn’t working with the design, let them know so they can fix it. It’s also very important to be on the same page as your designer. Communication is key.

It’s important to find a designer you feel comfortable with. When it comes to design, what you need may not be the same as what your neighbor needs. Finding a designer with a personality and style that fit yours will make all the difference.

Questions To Ask

These questions are to help designers learn very specific things about you and your business so they can bring their expertise to the table when creating a design for your brand. Designers use this information in all aspects of the process from asking the right questions to being able to create content for you that is specifically tailored to your needs.
- How long have you been in business?
- What is your speciality?
- What kind of projects do you work with the best?
- Why do your clients choose you over other designers?
- Do you have a design portfolio?
- Do you outsource, have a internal team, or do it all yourself?
- What happens if there is unsatisfactory work?
- Who owns the creative work?
- What's Included in the pricing?
- What file formats will I receive?
- Do I have access to all my brand information (fonts, strategy, color palette, typography).
- What happens after the project is completed?

Checking these off your list will help you determine that you have a good fit before hiring a designer.

recap

Taking the step to hire a brand designer is the best initial investment you could make for your business. It's the investment that will always take your business to the next level.

If you feel like it's time to up-level your business, then you should think about hiring a designer to create an established brand and online presence.

next steps

If you're ready to hire a design expert, the first thing to do is get on a call with us to talk about your business needs and goals. Once you determine if we are a great fit, then that's when we can start diving into building your brand.



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