Sometimes the process of branding can seem difficult and overwhelming. Business owners often think that branding is more than it has to be, but the purpose of creating an intentional brand is about keeping the process simple.
Doing too much at the beginning can actually hurt your business in the long run more than helping it. To keep the process simple, we're going to break down branding into a simpler definition of what it really is and how to do it for your business.
Here's what you'll learn from this post:
What a simple brand is made of
How to put it all together
What Is Branding?
Your brand is who you are and what your business stands for. Your logo, website, and services are all apart of your brand, but so is your mission, intention, ideal client, message, and personality.
Your brand is your identity and that is your business.
As branding experts, we are always telling our clients that their brand is more than their logo. Part of the reason that we have such an in-depth branding process for our clients is that we can't effectively design a strong brand without knowing the foundation of the business.
How To Put It All Together
Each element of your brand tells a part of your story. Each part is created to communicate somethings that resonates with your ideal audience. Building an intentional brand will connect with your audience on a personal level, and will allow a solid foundation for your business to grow.
A strong and intentional brand consists of several key areas. If you don’t have all of these areas in place, you probably should consider making your brand stronger.
Below is a checklist of the elements needed for a strong brand foundation. Do you have all these in place?
- Professional and clean aesthetic
- Mission and message communicated visually
- Clear and consistent appearance
- Reaching your ideal market
- Logo Variations
- Brand Guidelines & Standards