Updated: Sep 13
As a small business owner, it can be very easy to fall into the trap of comparing yourself to other businesses in the same niche. It's obviously noticeable of the latest trends in our industries, the latest things that people are doing, and the latest styles that people are confident about. Then we start to question if we 'fit' into that particular trend, and whether or not we will become successful.
The Impacting Power of Authentic Branding
Your branding is the most powerful strategy that your business needs to see any type of growth. People want to buy from people who stands heavily for their own values. Your unique personality, passions, and talents all play a part in attracting the right people who will pay you without hesitation.
By building a connection as your true authentic self, you are allowing your audience to identify a part of themselves within your story.
The Most Overlooked Mistake Many Small Business Owners Make
Great branding is all about discovering who you are, where you came from, and what believe in truly. Authentic branding can open up doors for you, that your business alone cannot. When you don't show up as your true self within your business, it will disconnect yourself as the key to your audience.
They won't be able to connect to a pretense version of you. Remember that like attracts like.
How Pretending To Be Something You Aren't Harms Your Brand
If you're wondering why you are attracting the wrong clients, or don't seem to have clients coming in at all, then it's time to it's time to find the disconnecting factor. For example, the outgoing goofy, creative entertainer who appears to be strict and corporate on their social media and website. Or the introvert who uses bold, bright, colors all over the website as well. The elements will cause for your audience to feel disconnected and quickly go to someone else who can make the right impact.
Authenticity within your business, is about presenting to the world your true authentic self, and nothing less. This will attract an ideal audience that is full of empowerment and support.
This will get rid of what you 'think' you have to be, and replaces it with who you were 'meant' to be.
How To Start Showing Up Authentically
Today, take a step back and start to look at how your business and brand is being perceived by the public. Are you showing an authentic first impression for your business? If not, what are some things that you could do to spice things up? From the clothing you wear to the words you use, find ways to strip down the 'act' and bring out the person you truly were meant to be.
" I had no idea that being your authentic self could make me as rich as I've become. If I had, I'd have done it a lot earlier." - Oprah