Today's crowded market can often feel overwhelming, trying to find your ideal audience, grab their attention, and convert them into loyal clients/customers.
Although social media is an incredibly powerful tool for marketing your business, it can be exhausting constantly trying to stand out from the crowd and have your voice heard.
This is for you if:
It's difficult to find and reach people who are interested in your service.
You want to use Instagram to expand your business.
Are you ready to have meaningful conversations with your audience
Although no one likes to see their follower count go down, the key to any social media marketing needs to be focused on genuinely engaging with your audience rather than just throwing out content and hoping someone will see it.
Even though the number of followers and likes you have on your Instagram page can be a reflection of your success, it means nothing if those followers never engage with you.
Your ideal clients are drawn to brands that care about them. It’s about understanding who they are, what they want, and what drives them ...
Here are 3 techniques for building your brand with the right audience on Instagram.
Begin the conversation
Sometimes the best things in life are the obvious ones. A simple question can start an engaging conversation, prompt a response, and lead to conversion.
Approach your Instagram account the same way you would approach building any kind of community. People want to work with other people who genuinely care about what they do and want to help them. The more you put into this, the more results you’ll get out. It takes time, but if something is worth doing, it’s worth doing right
Collaborate with similar professions
Collaborating with others is one of the best ways to increase your reach and expand your audience. The idea is that you reach out to someone who attracts if not the exact same audience, a very similar one in order for you to form a mutually beneficial partnership.
You also want to think about what could benefit your audience as well.
Use as many features as possible
Instagram has evolved over the years and there are many ways you can use the platform, such as creating:
- posts or carousels
- IG Lives
- collections or guides
It might feel a little overwhelming to try all of these so pick a few of them that works the best for you, your brand, and your audience.
Instagram will be extremely impactful for your business, but if you want it to work out, you have to be intentional in how you present yourself. To build an community on Instagram does require an investment, but if you're consistent, your ideal clients will come running.
If you're ready to build your audience and engagement with your ideal clients on Instagram, book a free consultation to get started. Learn the strategies you need to merge your brand into your instagram while taking your brand's presence to the next level.