For most small business owners, the words on their site are just as important as how it looks. After all, your business can have the best design out there, but if people don’t understand what you do or trust you enough to do business with you, then it doesn’t matter.
But before you dive into your beautiful new website design project, there are 3 key components you need to have in place.
STEP 1: STRATEGIZING
The strategy and copy on your website should support the image you want to portray. They should make sense on their own and work together to enhance your brand, regardless of whether they're existing on a page or on a separate piece of content like a blog post or ebook.
Before building a website, make sure to:
Take a few hours to revisit your brand foundation and make sure that it is still true to its values.
Determining your website purpose is more important than you may think. Become very clear on your website goals.
Map out the client journey
Your navigation should be simple and easy to use. The sitemap outline allows for your traffic to navigate quickly.
These are important parts of the strategizing phase that will result in a much better outcome for your website. If you dive into the design phase without a strategy, you’ll end up with a confusing website that might look great but won’t really convert.
STEP 2: QUALITY CONTENT
Did you know that 70% of consumers feel more positive about a brand after consuming content from the brand?
There’s nothing more satisfying than seeing a reader immersed in your content. Especially when you know that the content caught their attention, and that you have something valuable to offer.
When your content resonates with the right people, you create a know/like/trust factor that increases your chances of selling and building new connections. You set yourself apart by coming across as a real person and not just another business.
The right message can be conveyed through design, but ultimately your words speak to your readers. Words talk to the mind, and design speaks to the eye. Together they create a powerful connection.
Once you have a great site map, start filling in content by
Outlining your pages
Developing your copy
When building your website, think about the content of each page. It is really helpful to outline each page’s content first so you have a general idea of what is going where, and you can look at it from a big picture perspective.
STEP 3: BRAND DEVELOPMENT
Preparing your brand assets ahead of time means that you can sit down and focus on the most important elements.
You can get the most out of your website design by:
Prepping your brand strategy
Gathering and optimizing your content
When you are designing your site, having access to everything you need can save you time, money, and hassle. Then once you’re ready to start you will have everything you need in place.
Take the time to think about what you want to accomplish on your website. Who are you trying to reach? What value are you bringing them? How can you make their life easier? How do you want them to feel when they’re interacting with your brand?
These are all important questions that will help you stay focused before building your site.
Need help? Book a free website consultation to go over your website needs and goals.
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